![]() Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists As the use of these digital on-demand delivery platforms continues to grow, Chipotle will need to find ways to retain its direct touchpoints with its customers and make its service faster and more streamlined. ![]() As customers sign up to one these platforms, 80 percent never or rarely leave for another platform. ĭigital on-demand food delivery services like GrubHub, Postmates and UberEATS have changed the game. While the market represents only $30 billion this year, Morgan Stanley estimates it could balloon to $220 billion within a few years. food home delivery market over the next five years. Experts forecast a massive 79 percent surge in the total U.S. The rise of digital technology is transforming the food delivery market, leaving full-service food chains like Chipotle wrestling to adapt to new customer habits and expectations. I’m often willing to spend more money on the same food I could have gotten for a fraction of the price, all for the ease of ordering from my phone.
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